Analysis, Enrichment & Activation
Stages leading up to this point are set up and tooling phases. They are valuable and can drive revenue in either increased efficiencies or by enabling decision making based on accurate and easy-to-access data.
Even more value can be generated through deeper analysis, complementing quant data from analytics with voice-of-customer data and decision validation through CRO & experimentation.
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OUR SERVICES
Analysis & data science
Deep understanding of your website and user behaviour. Segment your customers using RFM, understand intent through propensity to buy modelling, very useful! As with most analytics efforts everything done here should answer specific questions and lead to specific actions in service to your objectives.
Voice-of-customer enrichment
Here we’ve broken out elements from our CRO/experimentation as standalone services - get a deeper understanding of your customers / visitors. Numerical quantitative data from analytics can tell you what is happening and where. Qualitative data, from your visitors and customers, tell you the why. Incredibly valuable data that can impact multiple areas of your marketing and growth efforts.
“Working with John and the Talk Data To Me team has and continues to be a pleasure. They have worked seamlessly with stakeholders across our entire business to carry out a complete overhaul of our inaccurate and incomplete tracking, using their wealth of experience in analytics and CRO to help us understand and act on the data we have”
“We don’t know but we’ll find out.” Validate decisions, test business ideas, understand the impact of your website changes and reveal new opportunities for growth. Everything we do is based on your business, your data and your customers from the ground up - as it should be!
CRO & experimentation
Discovery & CRO Audits
A 4 to 6 week research project where we analyse your analytics and conduct various voice-of-customer sessions to build, quantify and prioritise your experimentation roadmap. This is a standalone projects that you can use to kickstart your internal CRO/experimentation program or we can continue and help deliver the roadmap.
“…an in-depth knowledge and wealth of experience in data, analytics, CRO and digital marketing, which means they understand what you need…quite often before you do“
Tools we use
Use the best tool for the job. While we focus on Google’s set of analytics and cloud tools, we have a broad range of experience with other tools in the analytics and CRO space.
